Friday 20 September 2024

Celebrating 5 years at Magazine London

Five years ago, we partnered with Magazine London, and it has been a remarkable journey. We’ve become deeply connected to this iconic venue, growing as a team and business. As their exclusive caterer, we celebrate five years of unforgettable events, delicious food, and great collaborations.

Celebrating 5 years at Magazine London

When we first partnered with Magazine London five years ago, we knew it was going to be something special. What we couldn’t have imagined, however, was how deeply rooted we would become in this iconic venue and how much we would grow both as a team and as a business. Today, as we celebrate five years as the exclusive caterer at Magazine London, we look back on an incredible journey filled with memorable events, delicious food, and extraordinary collaborations.

Desperados Brand Activation

September 2019

The first-ever event to take place within the venue was a Brand Activation for Desperados, in collaboration with Elrow. 3,000 guests were treated to street food stalls serving Jerk Chicken, Pulled Pork Burgers and Tasty Bean Tacos, alongside a fully immersive guest experience complete with an octopus bar serving drinks via tentacles!

Gay Times Honours 500

November 2021 and 2022

We were delighted to cater for the Gay Times Honours 500, a ceremony dedicated to acknowledging individuals who have made a profound impact on LGBTQ people in the past year. 300 VIP guests were treated to delicious street food bites, including Taiwanese Pork Bao buns, Buttermilk chicken burgers, and a tofu poke bowl, all washed down with a Drambuie cocktail – one of the sponsored partners for the event. Following the awards ceremony, 500 Gay Times fans arrived, and the after-party was well and truly underway. A smash hit for such a new venue to the London scene!

2020

When the pandemic hit, traditional events became nearly impossible, prompting event professionals to innovate. Magazine London seized this opportunity to utilize its
event spaces in novel ways. For example, Hotels.com transformed the Showground into a drive-in cinema, attracting many celebrity guests. Additionally, the venue hosted a giant wall installation by satirical artist Cold War Steve, creatively adapting to the challenges of the time and showcasing the versatility of the space.

Photo Credit: @sophiajcarey

Barcode Festival

Summer 2021, 2022, 2023, 2024

The fun-filled day of music, food, and philanthropy is supported by over 100 sponsors who transform the expansive site with a kaleidoscope of activations. Magazine London’s riverside Showground provides the perfect setting for a summer party like no other, as guests enjoy an abundance of entertainment and stellar performances throughout the day and late into the night.

ASOS Beauty Awards

February 2022

The Beauty Awards firmly established itself as the leading beauty event of the year – and a must-attend for the celebrity world too. In 2022, winners were announced at a glitzy and amazing awards ceremony and gala dinner at Magazine London.
At the event, guests arrived to a sea of flashing lights as they walked the red carpet. Celebrity spotting was the order of the day, with paparazzi from all the major media outlets lined up to capture the best pictures. Following a cocktail reception, AJ Odudu announced the winners
while guests dined in Space 2, then a host of British models, reality stars and drag queens rocked the afterparty in Space 1 until 1am!

Vorwerk

April 2022

In April 2022, Magazine London hosted the Vorwerk International Awards, featuring a reception, awards ceremony, Robbie Williams’ live performance, and a dinner for a thousand guests. The venue accommodated teams from across Europe and provided a high-end, fully catered experience, the largest scale catered event since launching.

WELLA Trendvision Awards

September 2022, 2023

The live final event sees more than 700 guests gather in an incredible celebration that showcases the winners for each of the six competition categories. Patrick Cameron, Wella global ambassador, kicked off proceedings, introducing the magnificent final looks from the Wella finalists, telling the audience: “This is remarkable. Here we are in one of the most stunning settings in London with some of the greatest hairdressing talent in the world. Everything about TrendVision Award is simply incredible and tonight will be a night of celebration to remember.”. Guests were invited to drink from a colourful gin fountain whilst dining tables transformed into a runway throughout the dinner service!

Samsung

January 2024

In January, Samsung orchestrated a stunning transformation of Magazine London, turning Space 1 into a futuristic showcase for their latest product launch. The event featured a groundbreaking combination of a drone show and a product reveal, which was live-streamed to a global audience. The highlight of the evening was the appearance of a mysterious spaceship hovering over the Thames, adding an air of intrigue and excitement to the occasion.

One of the most rewarding aspects of this partnership has been our ability to create tailored experiences for our clients. Magazine London’s versatility has allowed us to collaborate closely with event planners to design menus that reflect the essence of each event—whether that means showcasing British classics with a contemporary twist or going all out with avant-garde, experimental dishes.

Magazine London is more than just a venue—it’s a blank canvas for creativity. Nestled in the heart of North Greenwich, it offers sweeping views of the River Thames and the London skyline, creating an unparalleled backdrop for any event. For us as caterers, it has been a thrilling challenge to match the scale and sophistication of the venue with our delicious menus. Magazine London provides the perfect stage to push the boundaries of creativity in catering, and we’ve loved every moment of experimenting with innovative menus and presenting dishes that mirror the venue’s bold aesthetic.

While these five years have been a milestone, we’re just getting started. The future looks incredibly bright, and we are excited to continue our journey with Magazine London. The venue’s ability to innovate and evolve means that there are always new challenges and opportunities on the horizon. As we move forward, we are committed to enhancing our offerings even further—expanding our menu options, deepening our sustainability efforts, and continuing to deliver exceptional service.

In many ways, this anniversary is not just a celebration of our partnership with Magazine London, but a testament to the dedication of our team, the trust of our clients, and the creativity that has flourished in this space.

Here’s to the next five years of extraordinary events at Magazine London!

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