Smart Group Summary

Smart Group

The Smart Group is a dynamic collection of hospitality, catering and event management businesses with over 20 years’ experience; founded and led by CEO, Greg Lawson. Quality, passion and integrity drive all the brands at Smart Group, providing unforgettable experiences across events and hospitality. We are a small, intimate company, and personal service is at the core of everything we do. Smart benefits from hands on owner management with personal involvement and a passionate desire for client delight. Over the last year the Group has hosted, catered or managed, over 250 events worth in excess of £20 million revenue, from international sporting events such as the Royal Ascot Village, Olympics & Wimbledon to corporate and charitable functions including the Sports Industry Awards, as well as Christmas parties for Mercedes-Benz Formula One and conferences for Adobe and Google.



At Smart LIVE, we provide full event project management, including concept creation, budget management, technical production and support, theming and design, entertainment management, full event logistics and onsite services. We will fit seamlessly into your team with our approachable creative event producers who thrive on delivering flawless events. We can just assist you in specific areas such as dressing, or we can be with you for the complete journey to realising your entire vision.  From intimate dinner parties to logistically challenging celebrations for thousands of guests, we have the knowledge and experience to deliver with detail.



Smart Hospitality are proud to provide award-winning catering at some of the most exciting and unique venues, major sporting and cultural events, corporate and private functions. Working alongside our Creative Director and renowned chef, Angela Hartnett, we have delivered exceptional food to royalty, global leaders, major corporate clients, athletes and celebrities. Smart delivers excellence on all scales; from intimate private dinners and corporate functions for Bentley, Adobe and charities CRUK and Caudwell Children, to international sporting and cultural events from the Rolling Stones to the Olympics. We’re driven by creating memorable, delicious catering experiences that are each crafted and tailored to the style, budget and needs of our clients.



Battersea Evolution is central London's most dynamic and flexible event space offering unrivalled potential to meet the need of event organisers. Set in the heart of the UK's capital city, Battersea Evolution offers capacity for up to 4000 in conference or 2000 for dinners. This purpose built event venue has played host to awards ceremonies, meetings, product launches, conferences, gala dinners, parties , exhibitions and charity fundraisers. Whatever your requirement the venue provides outstanding space, ideal for large scale installations, creative, corporate and public events.



At Smart Christmas Parties we host fantastic themed events across the UK as well as organising completely bespoke events to suit your individual tastes. Whether you are looking for a unique venue, beautifully crafted catering or jaw dropping production, we are sure we can help. We focus on the finest quality catering and service and in providing a spectacular backdrop for you to create a truly memorable night with your friends and fellow party-goers. We don’t leave anything to chance– with an avalanche of fabulous entertainment, fairground frolics and other festive delights to ensure that everyone has a party night to remember. We understand what it takes to create that unforgettable, infectious, festive atmosphere – that’s why we’re award-winning.



In recent years, Angela Hartnett has emerged as one of Britain's most successful and best-loved chefs. Angela has worked closely with Smart's team of Chefs and operators to bring her exceptional menus to the events sector. Our range of Smart by Angela Hartnett packages offer clients the opportunity to taste some of Angela’s signature dishes through to having Angela present at the event, preparing the dishes in person and interacting with guests. We have already delivered a range of outstanding high-end events, from sophisticated dinners for world leaders and awards banquets for fortune 500 companies, to cocktails and canapés featuring celebrity entertainment.



Smart Experiences are proud to be an official supplier and caterer of premium hospitality at some of the most exciting, high profile sporting and cultural events. From initial booking to delivery on the day, you deal with us and only us, meaning we can ensure the highest quality and the best service, for you and your VIPs.